Is marketing the same for NGOs (non profits) as it is for profit organizations? Is it the same in theory and in practice?
no, because they measure profit differently.
face other challenges in organizing to adopt the marketing concept.
Is marketing the same for NGOs (non profits) as it is for profit organizations? Is it the same in theory and in practice?
no, because they measure profit differently.
face other challenges in organizing to adopt the marketing concept.