Regarding discount houses, which of the following statements is TRUE?
A. The early discount houses emphasized hard goods.
B. While some conventional retailers cut price on competitive items, discount houses regularly sell all of their products at smaller markups.
C. As early discounters were able to offer full assortments, they also sought "respectability" and moved to better locations.
D. Discount houses are fast-turnover, price-cutting operations.
E. All of the above are true.
Answer: E