Which of the following is not part of the controlling stage of the strategic marketing process?
Clearly defined metrics that assess key dimensions of marketing and financial performance.
Procedures that ensure these metrics are accurate.
Procedures that ensure metrics are delivered to and acted upon by managers in a timely manner.
Reward systems that appropriately reward personnel for making timely and correct decisions.
All of the above are considered part of the controlling process.
Answer: All of the above are considered part of the controlling process.