Which of the following is a true statement about the cost of lead generation programs?
a. It costs about the same to generate a B2C lead as it does to generate a B2B lead.
b. All of these statements are true.
c. Most B2B companies can generate leads at about the same cost.
d. Leads generated by inbound marketing are generally less expensive.
Answer: d. Leads generated by inbound marketing are generally less expensive.