A discount off the base price to customers who pay immediately, or within a specified time period, is called a: Marketing Chapter 21 A discount off the base price to customers who pay immediately, or within a specified time period, is called a: a. functional discount. b. quantity discount. c. base discount. d. cash discount. e. promotional allowance. ANSWER: d Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+