Marketing MCQ Marketing Chapter 8 Almost all cell phones sold in the United States are black or gray. Almost all cell phones sold in Europe are colorful, and very few black phones are sold. A cell phone manufacturer knowing this information could use ___ segmentation when selling its phones internationally.

Almost all cell phones sold in the United States are black or gray. Almost all cell phones sold in Europe are colorful, and very few black phones are sold. A cell phone manufacturer knowing this information could use ___ segmentation when selling its phones internationally.

Marketing Chapter 8

Almost all cell phones sold in the United States are black or gray. Almost all cell phones sold in Europe are colorful, and very few black phones are sold. A cell phone manufacturer knowing this information could use ___ segmentation when selling its phones internationally.

a. geographic
b. economic
c. demographic
d. benefit
e. multipositioninget

ANSWER: a

Marketing MCQ

Almost all cell phones sold in the United States are black or gray. Almost all cell phones sold in Europe are colorful, and very few black phones are sold. A cell phone manufacturer knowing this information could use ___ segmentation when selling its phones internationally.

Almost all cell phones sold in the United States are black or gray. Almost all cell phones sold in Europe are colorful, and very few black phones are sold. A cell phone manufacturer knowing this information could use ___ segmentation when selling its phones internationally.

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