Marketing MCQ Marketing Chapter 21 Apple's "Back to School" program offered students who purchased an iMac computer and an iPod Touch MP3 player a $250 refund. The $250 check was essentially a:

Apple's "Back to School" program offered students who purchased an iMac computer and an iPod Touch MP3 player a $250 refund. The $250 check was essentially a:

Marketing Chapter 21

Apple's "Back to School" program offered students who purchased an iMac computer and an iPod Touch MP3 player a $250 refund. The $250 check was essentially a:

a. rebate.
b. reciprocal allowance.
c. cash discount.
d. functional discount.
e. trade promotion.

ANSWER: a

Marketing MCQ

Apple's "Back to School" program offered students who purchased an iMac computer and an iPod Touch MP3 player a $250 refund. The $250 check was essentially a:

Apple's "Back to School" program offered students who purchased an iMac computer and an iPod Touch MP3 player a $250 refund. The $250 check was essentially a:

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