Because many services involve a process of continuous interaction between the service organization and the customer, ___ marketing is an important strategy.
a. interactive
b. relationship
c. patronage
d. nonprofit
e. affiliation
ANSWER: b
Because many services involve a process of continuous interaction between the service organization and the customer, ___ marketing is an important strategy.
a. interactive
b. relationship
c. patronage
d. nonprofit
e. affiliation
ANSWER: b