Which of the following is an example of postpurchase communication?
a. An airline hires an actor to film a series of humorous commercials touting the airline's service.
b. An insurance company designs a new "umbrella" logo to indicate that its customers are wellprotected by
coverage.
c. A fast-food restaurant issues standardized uniforms for all its employees.
d. A hotel sends an email survey to a Henri a week after his stay, asking him to comment on the quality of the service he received.
e. An income tax preparer offers a 20% discount for any customers who use the service in January.
ANSWER: d