Brands, organizations, and nonprofits that use Facebook:
a. have thus far been unsuccessful in their attempts to use the platform to create viral marketing campaigns.
b. are public and are thus subject to search engine indexing.
c. must never use the Facebook Wall to communicate with consumers.
d. need to use all of Facebook's privacy options to ensure that only the right people have access to company information.
e. create profiles, as opposed to pages.
ANSWER: b