Buying a car through eBay may result in a low price, but how do you know you will be getting a good car? One nice feature provided by eBay is the "feedback rating" that provides ratings and comments from people who have made purchases from that seller before. Which service quality component does the feedback rating address?
a. Empathy
b. Assurance
c. Tangibles
d. Flexibility
e. Responsiveness
ANSWER: b