Crock of Love prepares and delivers fromscratch meals directly to their customers' homes. Crock of Love has its own Web site, Facebook page, and Twitter account, but the company's owner, Nikki, frequently makes helpful comments on food-related blogs and participates in online discussions about recipes and desserts. In so doing, Nikki is MOST LIKELY trying to:
a. control what is being said online about Crock of Love.
b. improve Crock of Love's reputation.
c. measure customer satisfaction with Crock of Love.
d. improve customer service.
e. monitor Crock of Love's competitors.
ANSWER: b