Which of the following statements about the use of social media in marketing is TRUE?
a. All marketers understand that social media is mostly about return on investment (ROI).
b. Marketers have plenty of hard evidence as to the effectiveness of the measurements and metrics that track social media.
c. Given the relative ease and efficiency with which organizations can use social media, a positive return on
investment is likely for many—if not most—organizations.
d. Fewer than 30 percent of marketers plan on increasing their investments in social media.
e. All of the above are true.
ANSWER: c