Deliteful Donuts mentions its main competitor in its ads. This can result in:
A) recognition and recall.
B) poorer recall for its own brand.
C) improving the recall of the other brand.
D) the von Restorff effect.
Answer: B
Deliteful Donuts mentions its main competitor in its ads. This can result in:
A) recognition and recall.
B) poorer recall for its own brand.
C) improving the recall of the other brand.
D) the von Restorff effect.
Answer: B