___ is the series of decisions advertisers make regarding the selection and use of media, allowing the marketer to optimally and cost-effectively communicate the message to the target audience.

___ is the series of decisions advertisers make regarding the selection and use of media, allowing the marketer to optimally and cost-effectively communicate the message to the target audience.


a. Promotional implementation
b. Marketing mix planning
c. Media planning
d. Media reach and frequency strategy
e. Media targeted selection


ANSWER: c


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