Kroger is the second-largest supermarket chain in the United States. Which of the following is the most likely reason why Kroger supermarkets sell all types of foodstuffs as well as nonfood products including a wide range of eyewear and accessories?
a. Consumer demand for one-stop shopping often leads to scrambled merchandising.
b. The fulfillment of the wheel of retailing hypothesis
c. Inflationary economic climate
d. Repositioning as a discounter
e. Growth of convenience merchandising
ANSWER: a