The requirement for a market segment to be responsive means:
a. over half of the consumers in the identified segment will be actively interested in the product
b. all the segments identified by a marketer should respond to the marketing mix
c. all the segments identified by a marketer should not respond to the marketing mix
d. the segments identified by a marketer should not differ in the level of their responsiveness to the marketing mix
e. the segment identified by a marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix
ANSWER: e