Marketing MCQ Marketing Chapter 21 The tactic that allows different customers to pay different prices for essentially the same merchandise bought in equal quantities is called ___ . It is often found in the sale of shopping goods, specialty merchandise, and most industrial goods except supply items.

The tactic that allows different customers to pay different prices for essentially the same merchandise bought in equal quantities is called ___ . It is often found in the sale of shopping goods, specialty merchandise, and most industrial goods except supply items.

Marketing Chapter 21

The tactic that allows different customers to pay different prices for essentially the same merchandise bought in equal quantities is called ___ . It is often found in the sale of shopping goods, specialty merchandise, and most industrial goods except supply items.

a. zoning (or basing) pricing
b. illegal price fixing
c. price maintenance
d. psychological (or odd-even) pricing
e. flexible (or variable) pricing

ANSWER: e

Marketing MCQ

The tactic that allows different customers to pay different prices for essentially the same merchandise bought in equal quantities is called ___ . It is often found in the sale of shopping goods, specialty merchandise, and most industrial goods except supply items.

The tactic that allows different customers to pay different prices for essentially the same merchandise bought in equal quantities is called ___ . It is often found in the sale of shopping goods, specialty merchandise, and most industrial goods except supply items.

Learn More :

Share this