The two types of costs a marketer needs to consider when setting prices are:
a. primary and secondary.
b. variable and fixed.
c. marginal and absolute.
d. short term and long term.
e. elastic and inelastic.
ANSWER: b
The two types of costs a marketer needs to consider when setting prices are:
a. primary and secondary.
b. variable and fixed.
c. marginal and absolute.
d. short term and long term.
e. elastic and inelastic.
ANSWER: b