Virtual Bellhop is a company that ships awkward sporting goods to vacation destinations so its customers do not have to worry about lugging them through airports or having them damaged in transit. Thus far, its record for getting the sporting equipment to the correct destination for the vacationer is perfect. This indicates that the company excels at which component of service quality?
a. Tangibles
b. Empathy
c. Reliability
d. Flexibility
e. Assurance
ANSWER: c