Marketing MCQMarketing Chapter 21When a buyer pays a lower price for buying multiple units or above a specified dollar amount for a single order, the buyer is receiving a ___ discount.
When a buyer pays a lower price for buying multiple units or above a specified dollar amount for a single order, the buyer is receiving a ___ discount.
When a buyer pays a lower price for buying multiple units or above a specified dollar amount for a single order, the buyer is receiving a ___ discount.
a. promotional
b. quantity
c. frequent buyer
d. functional
e. cumulative