Affixed to the front of a bag of Aunt Jemima corn meal was a(n) _____ coupon that could be torn off (without damaging the bag) and redeemed at the time of the purchase.
A. bounce-back
B. cross-ruff
C. instant
D. premium
E. cross-sell
Answer: C
Marketing MCQ
Marketing Chapter 16
Affixed to the front of a bag of Aunt Jemima corn meal was a(n) _____ coupon that could be torn off (without damaging the bag) and redeemed at the time of the purchase.