A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra incentive to purchase.
A. coupon
B. sample
C. premium
D. rebate
E. off-price deal
Answer: C
Marketing MCQ
Marketing Chapter 16
A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra incentive to purchase.