Which of the following is a disadvantage associated with bounce back coupons?
A. It does not attract non-users of the particular brand.
B. It is redeemable on the purchase of a different product.
C. It does not induce customers to repurchase the brand.
D. It is not useful for a brand that has reached the maturity stage.
E. It is not useful for products that are in their early phases of their life cycle.
Answer: A