Chemical Guys, a car care products manufacturer, is sued by an environmental group for not meeting safety standards in handling waste disposal. Chemical Guys solves the problem by adding industrial-grade filters and purifiers. Which of the following actions by Chemical Guys would constitute a public-relations effort to address the effects of the lawsuit and the consequent damage to its brand image?
-tying in with local restaurants to promote exclusive sales of Chemical Guys soft drinks
- lowering prices of Chemical Guys' products in the short term
- holding a press conference to explain the remedial steps that Chemical Guys has taken
Answer: holding a press conference to explain the remedial steps that Chemical Guys has taken
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?