_____ is about building and maintaining a favorable identity and image of the company and/or its products or services in the mind of the consumer.
A. Positioning
B. Repositioning
C. Segmentation
D. Branding
E. Targeting
Answer: D
Marketing MCQ
Marketing Chapter 2
_____ is about building and maintaining a favorable identity and image of the company and/or its products or services in the mind of the consumer.