Marketing MCQ
Cross-Cultural Marketing
Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study _____.
Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study _____.
Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study _____.
A. laws
B. religions
C. cultural values
D. sanctions
E. edicts
Answer: -culture values
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