Offering quality products that command a premium price, providing superior customer service, having the lowest production costs and lower prices etc. are ways of:

Offering quality products that command a premium price, providing superior customer service, having the lowest production costs and lower prices etc. are ways of:


A. achieving competitive advantage.

B. market segmentation.

C. mass marketing.

D. exploiting market opportunity.

E. undifferentiated marketing.


Answer: A


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