When reductions from the regular price of a product are offered at the point-of- purchase through specially marked packages, a marketer is using a:
A. bonus pack.
B. rebate.
C. refund offer.
D. bounce back coupon.
E. price-off deal.
Answer: E
Marketing MCQ
Marketing Chapter 16
When reductions from the regular price of a product are offered at the point-of- purchase through specially marked packages, a marketer is using a: