Which of the following statements is true about rebates?
A. Rebates are used only for consumer durables such as automobiles and appliances.
B. Most retailers want to be involved with rebate programs.
C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated.
D. Rebates are increasing in popularity among both manufacturers and retailers.
E. Rebates are ineffective in encouraging repeat purchases.
Answer: C