Marketing MCQ
Marketing Chapter 16
Which of the following couponing methods allows companies to reach users of competitive brands rather than consumers who already use their brand?
Which of the following couponing methods allows companies to reach users of competitive brands rather than consumers who already use their brand?
Which of the following couponing methods allows companies to reach users of competitive brands rather than consumers who already use their brand?
A. On-package coupons
B. Bounce back coupons
C. In package coupons
D. Checkout coupons
E. Direct mail coupons
Answer: D
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