Which of the following sets the lower limit for a product's pricing?
A) product costs
B) profits
C) competition
D) elements of the product mix
E) consumer perceptions of value
Answer: A) product costs
Which of the following sets the lower limit for a product's pricing?
A) product costs
B) profits
C) competition
D) elements of the product mix
E) consumer perceptions of value
Answer: A) product costs