The redemption rate for refunds is lower than that for coupons because:

The redemption rate for refunds is lower than that for coupons because:

The redemption rate for refunds is lower than that for coupons because:


A. the payoff is smaller.

B. the reinforcement is immediate.

C. more effort is required.

D. the payoff is larger.

E. the offers tend to expire very quickly.


Answer: C


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