A locally owned sporting goods retailer carries the best-selling Nike Elite basketball socks. Due to the popularity of the socks, the store markets the products in single and multiple formats—one pair for $18 or three pairs for $50, which provides a discount to those who purchase three pairs at one time. Which element of the marketing mix is the sporting goods retailer modifying with this special offer?
a. product
b. application
c. distribution
d. price
Answer: d. price
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