Marketing MCQ
Marketing
Frito Lay's website features information about products, recipes, nutritional values, and contests, but customers cannot actually purchase products from the website. The Frito Lay website is most likely used primarily as a ______ marketing tool.
Frito Lay's website features information about products, recipes, nutritional values, and contests, but customers cannot actually purchase products from the website. The Frito Lay website is most likely used primarily as a ______ marketing tool.
Frito Lay's website features information about products, recipes, nutritional values, and contests, but customers cannot actually purchase products from the website. The Frito Lay website is most likely used primarily as a ______ marketing tool.
a. distributional
b. promotional
c. pricing
d. production
Answer: b. promotional
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