If you were to ask a sample of marketing researchers today what their biggest concern is, it would no doubt be:

If you were to ask a sample of marketing researchers today what their biggest concern is, it would no doubt be:


A) the lack of a certification program leading to a CPA-MR

B) the future economy

C) the lack of graduates with Marketing Research degrees

D) the questionable legitimacy of the industry

E) the image of the industry



Answer: B) the future economy


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Marketing Chapter 2

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