Phoenix Sailing, a charter sailing tour company based in Chicago, Illinois, near Navy Pier is developing a document to assist them in differentiating their business from other tourist organizations as well as specifying the various activities that should be performed to achieve their goals and objectives when implementing marketing tactics. What type of document is Phoenix Sailing developing?
a. marketing plan
b. strategic analysis
c. marketing mix plan
d. SWOT analysis
Answer: a. marketing plan