Which of the following best defines marketing citizenship?
a. The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities that their stakeholders expect of them.
b. An organization's obligation to maximize its positive impact and minimize its negative impact.
c. Principles and standards that define acceptable marketing conduct as determined by various stakeholders.
d. The practice of linking products to a particular social cause on an ongoing or short-term basis.
Answer: a. The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities that their stakeholders expect of them.