A dealer loader is
a) additional compensation to salespeople from the manufacturer to promote a line of goods.
b) an agreement in which a producer offers free merchandise to a retailer.
c) an advertisement that promotes a product and identifies retailers who sell the product.
d) a gift to a retailer who purchases a specified quantity of merchandise.
e) a temporary price reduction to resellers for purchasing a certain quantity of merchandise.
Answer: d) a gift to a retailer who purchases a specified quantity of merchandise.