A local soft-drink manufacturer stocks it products in as many stores as possible in the state where it operates. It has an internal team to ensure good relationships with the different retailers who sell its product, and also constantly tries to get more retailers to sell its product. In this case, which of the following does the company use to cover its target market?
a) selective distribution
b) intensive distribution
c) backward integration
d) forward integration
e) exclusive distribution
Answer: B