A marketing researcher feels that her job is becoming more and more challenging. All of these factors could make the job of a marketing researcher more challenging, EXCEPT:

A marketing researcher feels that her job is becoming more and more challenging. All of these factors could make the job of a marketing researcher more challenging, EXCEPT:



a.

people are using gatekeeper technologies more extensively.

b.

newer technologies are radically changing the way marketing research information is collected, processed, and distributed.

c.

the marketing researcher's firm has recently ventured into several foreign markets.

d.

advances in statistical software have made it difficult to do data analysis.

e.

marketing research is playing a more important role in strategy development.



Answer: D


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