A ________ refers to a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.
A) pop-up store
B) shopping center
C) warehouse
D) category killer
E) convenience store
Answer: B) shopping center
Marketing MCQ
Marketing Chapter 11
A ________ refers to a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.