According to the hierarchy of effects model, before Sandra will develop a preference for K-Swiss shoes, she must first:
A) know about K-Swiss shoes and like the K-Swiss brand
B) have conviction that the K-Swiss brand is superior to other brands
C) know about K-Swiss shoes and believe they are the best
D) become aware of the K-Swiss brand and develop a conviction about the brand
Answer: A) know about K-Swiss shoes and like the K-Swiss brand
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Marketing
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