Marketing MCQ
Marketing Chapter 19
Carnival Cruise lines has several cruise ships that port near Orlando, Florida, and they often run specials on last minute sailings to customers who reside in Florida. Carnival is seeking to generate a higher percentage of occupancy on its sailings by attracting local customers at discounted rates. Carnival Cruise lines does not advertise these special prices in any other geographic market. This is an example of _____ pricing.
Carnival Cruise lines has several cruise ships that port near Orlando, Florida, and they often run specials on last minute sailings to customers who reside in Florida. Carnival is seeking to generate a higher percentage of occupancy on its sailings by attracting local customers at discounted rates. Carnival Cruise lines does not advertise these special prices in any other geographic market. This is an example of _____ pricing.
Carnival Cruise lines has several cruise ships that port near Orlando, Florida, and they often run specials on last minute sailings to customers who reside in Florida. Carnival is seeking to generate a higher percentage of occupancy on its sailings by attracting local customers at discounted rates. Carnival Cruise lines does not advertise these special prices in any other geographic market. This is an example of _____ pricing.
price lining
secondary market
captive
premium
Answer: secondary market
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