Customerization __________.
a) is a technique used by traditional retailers to get online consumers to engage in more bricks-and-mortar shopping
b) makes shopping and buying an enjoyable, personal experience
c) uses multisensory communication to bombard online consumers with untargeted advertising
d) is a method of modifying a generic website for use by small low-tech businesses
e) is a technique used by online retailers to make their websites destination websites instead of portals
Answer: b