The relationship between the interactive communication capabilities of the Internet and customization is that __________.
a) a highly interactive and individualized information and exchange environment is created for shoppers and buyers
b) it helps customers reduce their search costs and more conveniently find the offerings with the desired features
c) it protects online consumer privacy about the customized products and services they desire
d) it records a user's visits to websites which enhances online consumers' convenience
e) there is no relationship
Answer: a