Emotional appeals are based on each of the following ideas, except:
A) humor and sex appeals are being overused and therefore not as effective as in the past
B) consumers ignore most advertisements
C) rational appeals go unnoticed unless the consumer is in the market for the particular product at the time it is advertised
D) emotional advertising can capture a person's attention and foster an attachment between the
Answer: A) humor and sex appeals are being overused and therefore not as effective as in the past