In order for Hope Springs to effectively sell its bottled water, the company needs to be effective at ________, which is the practice of building ties to customers through a salesperson's attention and commitment to customer needs over time.

In order for Hope Springs to effectively sell its bottled water, the company needs to be effective at ________, which is the practice of building ties to customers through a salesperson's attention and commitment to customer needs over time.


a) relationship selling

b) customer development

c) sales management

d) science selling

e) direct selling



Answer: A


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