In terms of the 75/15/10 rule, the 15% represents the:
A) money spent on media time or space
B) money spent on ad production
C) money spent for the creative work
D) fee for the media planner
Answer: C) money spent for the creative work
A) money spent on media time or space
B) money spent on ad production
C) money spent for the creative work
D) fee for the media planner
Answer: C) money spent for the creative work