In terms of the 75/15/10 rule, the 75% represents the:
A) money spent on media time or space
B) money spent on ad production
C) money spent for the creative work
D) percentage of the work that must be completed before the client can be billed
Answer: A) money spent on media time or space
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Marketing
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- Blood donations to the Red Cross are considered __________ products.
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- One important consideration in using a differentiated targeting strategy is that ________.
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